Xiaohongshu was originally a UGC community about overseas information sharing. At the beginning of its business, the content was mainly related to outbound travel, and then users’ demand for overseas shopping became more and more obvious. The platform took beauty products as the entry point, and gradually expanded the types of community topics, committed to To help users discover the good things in the world. After the community has matured, users will naturally have the desire to buy the products discussed in the community.
In 2018, the scale of cross-border e-commerce business email list transactions is expected to increase to 9.0 trillion yuan. In 2017, the number of Haitao China Haitao users rose to 65 million, and it is expected to maintain a relatively high growth rate in the future. From the perspective of the proportion of transaction volume in import and export trade, the penetration rate of cross-border e-commerce in my country has increased year by year, from 4.0% in 2008 to 27.5% in 2016,
and is expected to reach 37.6% by 2020. From the above data it can be concluded that: The cross-border e-commerce market still has a lot of room for development, and it still maintains a relatively stable growth trend. There are still many opportunities for cross-border e-commerce products. With the improvement of consumption level, people pay more attention to quality and brand when buying goods, and the selected products from various countries on cross-border e-commerce platforms can just meet people's needs.