While you don’t make milkshakes, you do make content. Using the JTBD framework for content marketing can be as simple as asking, “What does the audience want to be able to do their ‘job?’” To be more precise, “What kind of content does the audience want to consume to accomplish their ‘job’?” How to apply JTBD to content formats Let’s walk through the jobs-to-be-done framework for some common content marketing formats – blogs, podcasts, videos, and checklists. Blogs NerdWallet, a finance company, fills its blog with tips and guides on Personal finance topics.
Such as banking, retirement, credit cards, mortgages, and the like, as well as small business finance. Take their article, 4 Ways To Tame Financial Stress and Save for Retirement. The self-explanatory headline spells out the post’s JTBD formula: When I haven’t been able to organize my finances, I want to look for simple ways to plan for my retirement, so I can feel better and move toward my you lebanon phone number list provide future confidently. HANDPICKED RELATED CONTENT: 6 Content Assets You Can Add To Make Your Blog Post a Link Magnet Podcasts Expedia’s travel podcast Out Travel the System connects with their target audience when they aren’t traveling. A week before the Fourth of July holiday in 2021, Expedia produced a mini-episode, July 4th Travels. The four-minute, information-packed snapshot highlighted when and where people could head out to celebrate the holiday. So, the JTBD formula for this episode might.
When I am planning a Fourth of July getaway, I want to find the best times to visit the best places, so I can avoid traffic as much as possible. HANDPICKED RELATED CONTENT: How to Make a Weekly Podcast: A Step-by-Step Guide How To Amplify Your Podcast (Beginner, Intermediate, and Advanced Ideas) Videos Being the world’s largest beauty company, L’Oréal shelters over 36 brands and 80,000 employees worldwide. On its careers page, you’re likely to find over 1,000 open positions. You can imagine how many applications they screen every year.