This in turn is 10% of the number of website visitors, of which you need 50,000. There you have your answer. In other words: Turnover target = € 5 million Average order value = €100,000 Warm lead conversion rate → customer = 10% Cold lead → warm lead conversion rate = 10% Visitor conversion rate → cold lead = 10% Calculation: 5mln turnover / 100,000 avg. order value = 50 customers needed 50 customers / 10% = 500 hot leads needed 500 hot leads / 10% = 5,000 cold leads needed 5,000 cold leads / 10% = 50,000 visitors needed 9DC67F8A-0C42-46A5-81B2-406839583BFC It is also smart to discover how much a customer contributes to your turnover by mapping out the Lifetime Value (LTV) and looking at the Customer.
Acquisition Cost CAC A good benchmark for the relationship between customer value and acquisition costs is 3:1. Let's go into this further. Customer acquisition monthly sessions Singapore phone number list you cost We already talked about the customer acquisition cost (CAC) above. you incur for marketing, sales and other expenses you incur to acquire a customer. You can easily calculate this CAC yourself. This is the total conversion costs you incur in a certain period divided by the number of new customers. Suppose you spent €20,000 on marketing, sales and related matters (relevant salaries, overheads) in a certain period.
This has brought you 40 new customers. Then the CAC is € 500. You now have the costs associated with the conversion of one new customer. It is therefore not about customers who have bought from you before, because you have already spent your budget on them in the past. What's the use of this information now? Customer lifetime and customer lifetime value A customer does not have to purchase something from you just once. If you play it right, he or she will keep coming back for follow-up purchases.