However this is not the case. Rather it can be observed that local search queries reflect the current situation. Google Trends shows that Near Me searches have been relatively stable globally over the past days. Although the slight downward trend undoubtedly reflects the effects of the virus it must also be seen in the context of a previous increase due to the Christmas business. Near Me search still in use worldwide Near Me search still in use worldwide Crisis causes shifts in local search queries At Overall we are currently finding based on our own and third party data that local search queries are still being used albeit somewhat differently than before.
For example Google Trends shows a downward trend whatsapp mobile number list in searches for nearby restaurants and nearby coffee shops over the last days. In contrast inquiries such as food delivery service open shops nearby or opening hours have been showing a clear increase for the past week. This shows that consumers are currently finding out more about which supermarkets remain open nearby and which offer a delivery service. Decrease in some categories increase in others US There is a rather dubious sense of humor about the rise in the Near Me category of searches for toilet paper. Inquiries have recently fallen again which is probably due to the fact that many people have resignedly put their hunt for toilet paper which is out of stock in many places on hold.
Toilet paper nearby French restaurants down fitness equipment up Yelp has explored through its own platform how the virus and the restrictions it brings are changing consumer interest. Consumer interest was measured by daily US based counts of a specific sample of the many actions people take to engage with businesses on Yelp such as visiting their business page or posting reviews. The chart below clearly shows that categories like breweries galleries French restaurants yoga and food trucks are all down. Delivery services fitness equipment supermarkets pharmacies and unfortunately gun and ammunition shops on the other hand are increasingly in demand. Changing Consumer Interests on Yelp percent fewer card views calls unchanged Let s move on to Umbral s own data.