There's this interesting cycle that Google's tools often seem to go through. They start out manually, then become automated, and eventually new controls are added. Industry Email List In essence, this turns automation into a new kind of manual tool. Bid management is a good example. First, we manually managed CPCs and bid adjustments. Then it Industry Email List became automated as a smart bidding strategy like target ROAS. But then Google added the ability to set ad group-level targets,
Mobile bid adjustments, and seasonality bid adjustments. If desired, the bidding strategy with automatic target ROAS is Industry Email List quite manual if you take into Industry Email List account all the parameters that you can now control. The simple fact that there are multiple settings and controls for automated tools should be a guarantee that automations can be optimized if advertisers are motivated enough.
I recently asked advertisers the last time they had an account with a single CPC bid. Or the last time they had manual CPC bidding, they never changed. The Industry Email List answer for most was: "never!" The Target CPA and Target ROAS goals also don't have to be the same across the entire account, nor should they be static. They should be managed for best Industry Email List results and certainly should not be treated as a set tool forever.